Search
SEO basics every local business should fix first
Local search rewards businesses that are easy to verify. Most of the early wins are administrative rather than technical.
The short list
Claim and complete your Google Business Profile, with correct hours, categories and photos. Make sure your name, address and phone number are identical everywhere they appear online. Give every page a unique title and description that names the service and the area. Ask happy customers for reviews, and reply to them.
Only once those are true does ongoing SEO work start compounding.
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More reading
Why a website alone is not a digital presence
A site nobody visits is a brochure in a drawer. Your presence is the whole system — content, social, search and the infrastructure connecting them.
InfrastructureWhat versioned, documented APIs actually mean for your business
APIs sound like a developer concern. In practice they decide how easily your business can change tools, add partners and stop paying for manual work.
Content & socialSocial media management that actually supports sales
Posting consistently is the baseline, not the strategy. Here is how we structure content so social work feeds real enquiries.